- Do you want to attract new customers to your website?
- Do you want to make it easier for your existing customers to find your website?
- Is your site listed in the top search engines that represent the majority of Web searches?
- How much is a new customer worth to your business?
- creating good matches between the terms and the site content,
- creating search engine "friendly" web pages,
- obtaining quality links from other websites and
- a variety of secondary factors.
Ranking well on the major search engines will bring more customers to your online business. A top listing on Google, Yahoo or MSN for your businesses' most popular keywords will drive traffic to your online storefront. Selecting appropriate keywords and designing your website to utilize those keywords will ensure that your increased traffic consists of qualified leads.
Top listings on popular search engines can be divided into two basic categories: "Natural" search listings and Paid search listings.
Natural Search (also called organic search) listings are those listings resulting from the match between the keywords terms and the content of your site. Higher rankings on these organic search listings are achieved by
Building high rankings in natural search listings takes time and effort, but, once achieved, yields additional traffic with no additional cost.
We can assist you in selecting top keywords and updating your web pages to achieve better natural search results.
Paid Search listings are a form of online advertisement whereby the search engines are paid to display a link to your website based upon keywords. Paid listings can be used to rapidly obtain increased traffic and to respond quickly to changing trends in your business.
Matocha & Associates can assist you in bidding on keywords and monitoring your Return On Investment to help you achieve optimal results from your online advertising campaign.
Our company adheres to high quality and ethical standards for Search Engine Optimization. We make every effort to avoid Search Engine SPAM and we follow the guidelines of Google, Yahoo & MSN with respect to our optimization techniques.
If you are considering other firms to assist in your online marketing efforts, be wary of unethical companies who promise top 10 listings for popular terms within a short time. Just like building your physical business, building your online business takes time and hard work. The use of unethical shortcuts could also get your site banned from the Search Engine listings.
For more information about acceptable optimization techniques, see the following web pages:
We're ready to help your business website acheive top performance.
Call us today with any questions!